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5 Keys to Optimal Customer Experience
July 21, 2010The ability for banks to deliver a great customer experience has never been more important. Yet, precisely how to deliver that optimal experience to customers across all touch points and channels can still be a bit of a mystery.
How Much Customer Contact is Optimal?
July 9, 2010When your organization has successfully attracted a new customer, you want to keep in contact, but not so often that you're bothering them. So how much contact with new customers should you have?
Lessons From the Customer Experience Leader
July 8, 2010Customers' experiences can make a world of difference in how they view your organization. They can spark glowing recommendations and referrals on the positive side -- or bad buzz and mass defection to your competition on the downside. Clearly, concentrating on making your customers happy is critical, yet some financial services firms are doing a far better job than others. So what lessons can you learn about customer experience from firms that are getting it right?
